By: Robin Fry, Global Banking and Finance Review
The exercise of ‘software license reviews’ or ‘software audits’, most notably by Oracle, SAP, IBM, Informatica and Microsoft, has increasingly become a revenue-generation mechanism for these vendors.
Against the backdrop of a huge number of IT systems being moved to the cloud, with Amazon and Google establishing themselves as market leaders, the historically dominant software vendors are urgently seeking additional revenue from elsewhere: their existing base of on-premise software customers.
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