‘The Most Wonderful Time of the Year’ is a popular holiday song that will start streaming in stores and elevators in many countries in the coming months of Q4.
Anecdotally, we believe most business leaders might say it’s the most *stressful* time of the year, especially for publicly traded companies – most of whom have their fiscal year end aligned with the calendar year end of December 31st.
Unfortunately, most technology suppliers add to that stress as they, too, are either ending their fiscal year and hence pushing hard to finish strong, or know its YOUR fiscal year- end and are pushing hard to capture more of your leftover and/or future budget dollars.
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