We are all conditioned to some degree either consciously or subconsciously, that when we hear the word free – it must be a good thing:
- Buy one, get one free!
- Free with purchase of two or more…
- Free to the first 10 customers…
- Claim your free gift by registering today…
And the list goes on…. However, these marketing terms are not limited to the realm of retail. We are exposed every day to the same conditioning in the world of B2B technology and software.