Navigating Azure in a changing cloud landscape, Citrix burning SMB bridges?, Veeva locking up Life Sciences industry, and Cybersecurity disruptor profile - Gen Digital, & CIO news.
IT Supplier News, Insight, and Market Intelligence.
Original Articles and Highlights for May:
Are Citrix Subscriptions Burning Customer Bridges?
Veeva: Pirating the Seas in the Life Sciences Industry
The Azure Challenge: Optimizing Cost in a Shifting Cloud Landscape
Gen Digital: Potential Competitive Alternative for Cybersecurity
C-Suite Articles, News and Moves
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Citrix's story starts in the 1980s, focusing on remote application delivery. Back then, most organizations used ‘dumb terminals’, and even where personal computers were used, they weren't as powerful as they are today, so companies needed a way to deliver applications centrally to less-capable devices. Citrix's solution, known as Independent Computing Architecture (ICA), filled that gap.
Citrix's shift towards a subscription-based licensing model with fewer options and potentially exponentially higher costs, especially for small and medium sized businesses (SMBs), is causing unprecedented frictionwith its customers. This has led some to question Citrix's commitment to its customer base as they openly wonder if Citrix is simply prioritizing larger enterprises at the expense of its business with SMBs. Citrix reasons that the bundling a) simplifies its offerings b) enhances its functionality c) is designed to displace other technologies, and d) ultimately saves customers money.
Whether Citrix can maintain its leadership position in the VDI space remains to be seen. The success of alternative solutions and customer response to these licensing changes will play a big role in shaping the future of the VDI landscape.
The Life Sciences industry, once a labyrinth of paper trails and fragmented data, was ripe for disruption. Enter Veeva, a company founded in 2007 that mirrored the rise of Salesforce in the CRM space. In fact, the two companies were once partners, with Veeva's Vault platform initially built on the Salesforce infrastructure. This strategic alliance offered a powerful combination: Salesforce's established CRM dominance and Veeva's innovative, cloud based CTMS solution.
This partnership, however, wouldn't last forever. Just as Salesforce had conquered the broader CRM market, Veeva began to steal the show in Life Sciences CRM deals - and now has a tight grip on that space.
The cloud computing landscape is undergoing a fascinating transformation. While Amazon Web Services (AWS) remains the industry leader, Microsoft Azure has been steadily gaining ground. Recent reports indicate Azure's growth rate outpaces that of AWS, a trend that has significant implications for enterprises considering cloud migrations.
Azure may overtake AWS as the #1 provider in this space in 4 or 5 years trends continue, and that does not factor accelerated adoption for market leading Generative AI solutions as an example, an area where some suggest Azure has a significant and growing lead over AWS.
In today's threat landscape, robust cybersecurity is no longer a luxury, it's a necessity. But navigating the world of cybersecurity suppliers can be overwhelming. Established players like Crowdstrike, Palo Alto Networks, and McAfee dominate the market, often with hefty price tags. However, a new force is potentially emerging for mid-market companies in certain industries: Gen Digital.
Gen Digital boasts a rich history formed from the merger of industry giants: NortonLifeLock (Norton Antivirus & LifeLock) and Avast. This strategic union brings together consumer-focused security with established B2B solutions from Avast. The result? A comprehensive cybersecurity suite designed for both consumers and businesses, with a particular focus on mid-market companies. Click below and read more on the strengths and weaknesses.
