IT Supplier News, Insight, and Market Intelligence.
In this issue:
The Time is Now: Enterprise IT Leaders and CFOs Must Act Boldly on Strategic IT Agreements
European Tech Leaders Looking to Mitigate Geopolitical Risk
NET(net) Welcome's Dan Novais!
In the ever-shifting landscape of 2025, enterprise IT leaders and CFOs find themselves at a critical juncture. Market uncertainties are swirling like a storm on the horizon—think tariffs, geopolitical tensions, and economic forecasts that sound more like a Magic 8-Ball prediction than a solid plan. A recent CNBC survey from March 25, 2025, revealed that a whopping 95% of CFOs are feeling the heat of policy uncertainty, with many predicting a recession before the year’s end.
But here’s the twist: while many organizations are hitting the pause button on investments, the boldest firms are charging ahead like knights in shining armor.....or, in this case, business suits - wielding strategic IT agreements as their swords.
European companies may face a dual challenge as the U.S. seemingly shifts its strategic focus, which may necessitate measures to assess risk and potentially reduce reliance on American based technology firms. The new US administration has signaled an increasing prioritization of its own domestic manufacturing, which has increased the specter of raising tariffs on EU goods like automobiles and machinery to shrink its $200 billion goods deficit - while simultaneously redirecting resources to counter China’s economic and political challenges across the globe.
This pivot may leave EU firms exposed, as the US has signaled it can’t indefinitely sustain its central role in European security and be China’s rival. Economically, the EU may retaliate with tariffs on US services, particularly technology, where American firms like Google and Microsoft dominate, driving a $131 billion US services surplus. European tech leaders should be ready to adapt in this shifting landscape by bolstering resilience and autonomy.
We are thrilled to welcome Dan Novais as our new Executive Vice President - Americas at NET(net), Inc., effective March 24, 2025! Based in Orlando, Florida, Dan brings a wealth of experience and a proven track record of driving growth and innovation to our team. In his most recent role as Senior Vice President Americas at Soprano Design, Dan skillfully restructured regional operations, achieving an impressive annual growth rate. His strategic vision led to a 40% headcount increase to support a bold shift from product sales to industrial solutions, earning recognition from the company board as a global standard. With NET(net)’s mission to optimize IT investments and grow incremental value for Client's - Dan’s leadership is set to elevate our impact across the Americas.
Dan’s expertise extends beyond the corporate sphere, making him a dynamic addition to our team. Since November 2023, he has served as a Member of the Board of Advisors at the Florida SBDC (Small Business Development Center) at the University of Central Florida, where he shares his deep knowledge of AI and go-to-market strategies to empower small businesses. His career also includes impactful roles such as SVP - Americas at Softline Group and VP Latam at Pitney Bowes Software, complemented by an Executive MBA from the University of Toronto’s Rotman School of Management and a Certified Board Counselor credential from the Brazilian Institute of Corporate Governance.
A passionate advocate for community growth, Dan has volunteered since December 2016 with the Hispanic Association on Corporate Responsibility and the Hispanic Chamber of Commerce of Metro Orlando, championing economic empowerment.
Please join us in extending a warm welcome to Dan Novais as he embarks on this exciting journey with NET(net)!
