Dear Friends, Colleagues, and Clients,
I hope this message finds you thriving both personally and professionally as we navigate another exciting year of opportunities and growth. As we reflect on our valued Client partnerships, I wanted to reach out with this note to express our gratitude for your continued trust in us and to share our view of the market we've been operating in since 2002.
In a global consulting landscape increasingly entangled with technology vendor dollars, one firm remains unmistakably different. NET(net) is one of the last of our kind—truly independent, relentlessly principled, and proudly untethered from the gravitational pull of tech suppliers. While others blur the line between advisor and benefactor, we stand unwaveringly on the side of our clients. Full stop.
In a world of ‘me-too’ consultancies chasing the same incentives and recommending the same solutions, we march to the beat of a different drum. Not the loudest drum, but the truest. Every strategy we deliver, every dollar of tech spend we help optimize, and every vendor negotiation we support is rooted in one thing: loyalty to the mission, not to a supplier’s margin.
We are similar to David standing before Goliath, armed not with a sword, but with conviction. We’ve refused the easy path. We've turned down millions in supplier fees, supplier referral commissions, and “strategic partnerships with said suppliers” designed to muddy the water.
Because influence can’t be bought. And integrity doesn’t come with an invoice.
What sets us apart isn’t just independence, it’s impact. Freed from encumberments, our insights are sharper, our recommendations cleaner, and our outcomes unmatched. We’re a force for good in a field desperately in need of clarity and courage.
To our clients: we are your advocate.
To the industry: we are the inconvenient truth.
To ourselves: we remain proud, unpurchased, and unapologetically different.
Thank you!
- Kellsey Le
