As we begin a new year, many organizations are taking a hard look at who they trust to advise them on their most critical technology investments. The advisory landscape has changed materially over the last decade, often in ways that are not obvious from the outside. Independence, objectivity, and true client advocacy matter more than ever, and they are values we have protected intentionally since day one.
NET(net) stands apart as one of the few remaining IT Value Optimization firms whose only loyalty is to its clients. While much of the market has consolidated into larger advisory platforms or adopted business models that rely, directly or indirectly, on supplier funding, sponsorships, or data monetization, NET(net) has deliberately chosen a different path.
We take no money from technology vendors and do not sell or repurpose client or market data in any form for external use. Our market intelligence is built, funded, and governed internally, preserving its integrity and ensuring our recommendations are driven solely by client outcomes, not external influence.
This independence extends beyond economics to structure and mindset, allowing us to challenge entrenched pricing models, question default vendor narratives, and advocate aggressively without conflict or constraint. The result is a firm that operates with uncompromised objectivity, true client-side alignment, and a long-term focus on preserving value rather than promoting ecosystems or protecting relationships.
We look forward to continuing to serve our long-standing clients and welcoming new ones in 2026. Thank you for placing your trust in NET(net)!
- Kellsey
